One of the things that continues to amaze me, is how much big-budget ads can screw up the most simple of expressions.

For example, when reading a URL aloud, there is never a backslash. It’s always a forward slash. How can someone getting paid six figures to sample, test, and make a multi-million dollar ad buy, screw up something like that?

Worse, it keeps happening. Every year, I see at least a few high-budget ads that screw this up (emphasis on at least).

And, to those Machiavellian ad gurus that try to argue how this is attracting annoyance-grade attention to your ad, that’s true. It also makes me think whoever is pitching me whatever product is a moron. You got my attention, just in the worst of ways.